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PROMACHOS
Method

01 / 07 · Weekly free spine

Read both surfaces

ASO on the App Store. SEO and GEO on the SaaS site. Same week, separate reads.

The channels

Which surface, which words

Apps · ASO

Read the live App Store listing for GatePeek or ForeDue. The words are ASO: subtitle, keywords, description, what’s new, screenshot text.

SaaS web · SEO/GEO

Read the live site for MeterEase or VerAuth. The words are SEO and GEO: pages, answer briefs, and whether the name shows in search results and in LLM answers.

Human in the loop

What PROMACHOS does not do

PROMACHOS does not rewrite the listing or the site during this pass. It does not score either channel, and it does not choose the week’s work for you.

Drafts and queues only. You publish. You spend.

Sits with Dual visibility

The step

What it is

Read both surfaces opens the week with two reads. PROMACHOS keeps the App Store read in ASO vocabulary and the SaaS site read in SEO and GEO vocabulary. Dual visibility means both reads happen in the same week. The channels stay separate.

The reason

Why it exists

GatePeek and ForeDue are apps. MeterEase and VerAuth are SaaS websites. A listing and a landing page do not share a channel, and they do not share a product. The week still holds both, so neither surface waits on the other.

The week

What you do this week

  1. 01Choose the app for the ASO read: GatePeek or ForeDue.
  2. 02Choose the SaaS site for the SEO/GEO read: MeterEase or VerAuth.
  3. 03Read the live listing in ASO terms, and the live site in SEO and GEO terms, including search results and LLM answers.
  4. 04Mark what is current on each surface. Leave drafting for the next step.

The handoff

Inputs and outputs

Inputs

  • The live App Store listing for the app
  • The live SaaS site, its pages, and its answer briefs
  • Last week’s note, if one exists, kept by surface

Outputs

  • An ASO read of one app
  • An SEO/GEO read of one SaaS site

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