02 / 07 · Weekly free spine
Name the gaps
ASO holes stay on the App Store. SEO/GEO holes stay on the site.
The channels
Which surface, which words
Apps · ASO
An ASO gap names the listing item and the state: a thin subtitle, a missing keyword, a stale what’s-new.
SaaS web · SEO/GEO
An SEO/GEO gap names the page or answer brief and the state: missing, thin, or absent from search results or from LLM answers.
Human in the loop
What PROMACHOS does not do
PROMACHOS does not fill a gap. Naming a hole does not write the listing, the page, or the answer brief. A gap stays open until you publish the work on that surface.
Drafts and queues only. You publish. You spend.
Sits with Gaps
The step
What it is
Name the gaps turns each read into its own list. Every line names the channel, the item, and the state. An App Store hole is written as ASO. A site hole is written as SEO or GEO. A gap stays on the surface where it was found.
The reason
Why it exists
The reverse bank needs a channel before it can offer a move. ASO Ready needs an ASO gap. Web Ready needs an SEO or GEO gap. A note that only says to “do more visibility” fits neither gate.
The week
What you do this week
- 01Start from this week’s ASO read and this week’s SEO/GEO read.
- 02Write each App Store hole as an ASO gap: item and state.
- 03Write each site hole as an SEO or GEO gap: page or answer brief, and state.
- 04Choose which gaps this week will draft. Leave the rest named.
The handoff
Inputs and outputs
Inputs
- This week’s ASO read
- This week’s SEO/GEO read
Outputs
- ASO gaps, one line each
- SEO and GEO gaps, one line each
- A short set chosen for drafts this week