07 / 07 · Weekly free spine
Note what actually moved
Record the App Store change as ASO. Record the site change as SEO/GEO.
The channels
Which surface, which words
Apps · ASO
Write what you submitted on the App Store, and which ASO gaps are still open.
SaaS web · SEO/GEO
Write what you published on the site, and which SEO or GEO gaps are still open. Search results and LLM answers stay in this note.
Human in the loop
What PROMACHOS does not do
PROMACHOS does not invent a scoreboard, attribute revenue, or mark a gap closed unless you shipped the work on that surface. The note is a record of what changed on each channel.
Drafts and queues only. You publish. You spend.
Sits with Dual visibility
The step
What it is
Note what actually moved closes the week in two records. You write what you submitted to the App Store, what you published on the site, what you spent on each surface, and what you left in the queue. Next week’s two reads start from those notes.
The reason
Why it exists
A plan records what you meant to do. The note records what the listing shows and what the site shows after you acted. Store movement and search movement stay on separate lines. Next week’s dual visibility starts from both records.
The week
What you do this week
- 01Write the ASO result: what you submitted, or that you submitted nothing.
- 02Write the SEO/GEO result: what you published on the site, or that you published nothing.
- 03Write what stayed in the queue, by channel. No scoreboard that mixes the App Store with search or with LLM answers.
The handoff
Inputs and outputs
Inputs
- What you submitted on the App Store
- What you published on the site
- What you spent, if you approved any, named by surface
- What is still in the queue
Outputs
- Two short notes the next free spine starts from
- Open gaps carried forward on their own channel