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PROMACHOS
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Method

Weekly free spine.

Seven activities, in order. The spine is shared. The vocabulary is not. App Store work uses ASO. SaaS website work uses SEO and GEO. The free spine does not depend on spend.

Open a step for the writeup: which surface it covers, which words apply, what you do, and what PROMACHOS does not do for you.

Apps · ASO

GatePeek and ForeDue. Listing drafts, keyword banks, and ASO Ready. Press and Amplify wait on that gate.

SaaS web · SEO/GEO

MeterEase and VerAuth. Pages, answer briefs, Web Ready, and GEO connectors. Visibility is the search result and the LLM answer.

  1. 01Read both surfacesASO on the App Store. SEO and GEO on the SaaS site. Same week, separate reads.
  2. 02Name the gapsASO holes stay on the App Store. SEO/GEO holes stay on the site.
  3. 03Pull from the reverse bankASO moves for listings and keywords. SEO/GEO moves for pages and answer briefs.
  4. 04Hold the queueASO drafts and SEO/GEO drafts wait in one queue, still labeled.
  5. 05You publishYou submit the App Store listing. You publish the page. Those are different sends.
  6. 06You spendAmplify can serve either surface, and only after that surface’s Ready gate.
  7. 07Note what actually movedRecord the App Store change as ASO. Record the site change as SEO/GEO.

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